Breastfeeding not only provides food in the most natural form for babies, but also provides comfort, pain relief and the natural nurturing that babies need for development. Breast milk contains everything that a baby needs for growth in the first six months of life in exactly the right amounts and in the best form for his body to use. Breast milk satisfies a baby’s hunger and thirst. No other foods or drinks are necessary, provided a baby is allowed to feed at the breast whenever he wishes.

Breast milk increases a baby’s resistance to many infections and diseases and reduces his risk of developing allergies, diabetes and childhood cancers.

Breast milk is free, fast and convenient. It is always available and is fresh, clean and served at the right temperature. There is no sterilising to worry about, no mixing, heating, refrigerating and no bottles to take out and about. Babies can be breastfed discreetly anywhere.